The Marketing Institute, eConsultancy, Mailer Mailer and more are all great sources for email marketing reports and metrics.

There’s no substitute though for real data from a business’s own email marketing campaigns.

Campaign Monitor is a very popular and well-liked email marketing application. It’s cost effective too at 5 US Dollars per campaign + 1 Cent per recipient.

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One of the ideas I had for my own software offerings was to create a email newsletter testing or validation service. A service which would allow people to send a copy of their email newsletter to a specific email address and receive a reply showing how their email newsletter worked in several of the popular email clients and desktop apps.

I did a little searching using Google for email newsletter testing / validation and I didn’t find anything similar to what I was aiming to develop. It seemed to be a promising idea.

Unfortunately, a couple of days later while searching for email statistics, I came across litmusapp.com which offers browser testing and email testing too.

Its a great service, I’ve signed up to their free account to see how well it works. The free offering tests a newsletter in Outlook 2003 and Gmail. The paid accounts offer a lot more.

You can send your email to a specific address and in a few seconds you get a reply. You can view your newsletter in Outlook and Gmail and also view how your newsletter looks by default, in text mode or html mode.

Its a great service, if you’re sending out newsletters I highly recommend it.